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Recreation Coffee is a modern specialty coffee micro-roaster based in the heart of Austin, Texas, known for its meticulous approach to sourcing and crafting exceptional coffee experiences. I was hired to translate Recreation’s refined yet approachable ethos into every visual touchpoint. Working closely with the founder, I developed creative assets that highlighted the brand’s dedication to quality from packaging design to digital storytelling. Drawing inspiration from the brand’s small-batch roasting process and globally sourced beans, I crafted visuals that echoed the dynamic, complex flavors found in every cup, ensuring each element reflected Recreation Coffee’s thoughtful, elevated identity.
Branding
Packaging
Social Media Assets
Website