Illustration
Packaging + Signage 
Social Media + Marketing
Ad Strategy, Production + Design

Gigi Pip

the project details

SPECS

Gigi Pip is the leading women’s western hat brand known for blending modern femininity with classic grit. As the lead graphic designer, my mission was to maintain the brand guide and oversee all creative materials to preserve Gigi Pip’s distinct, elevated identity. I enjoyed collaborating closely with the social media manager and art director to concept and execute visuals for monthly campaigns and seasonal drops. Working hand-in-hand with the brand president and product team, I created and illustrated products, accessories, and packaging. I also partnered with the retail team to create in-store signage and collateral, ensuring every space reflected the same intentional, cohesive aesthetic rooted in Gigi Pip’s brand ethos, from flagship to storefront.